Perceptive Communicators
36 Case Studies
A Perceptive Communicators Case Study
MiAlgae, a biotech scale-up producing sustainable algae-based omega-3, faced the challenge of building its profile to attract high-quality investment and establish itself as an industry thought leader. They engaged Perceptive Communicators to develop a strategic communications program to achieve these commercial goals.
Perceptive Communicators implemented a multi-channel strategy combining media relations, thought leadership, and highly engaging social media content. The results included 97 media pieces with a reach of over 118 million, massive growth in social media engagement, and a 100% positive tone of coverage. This program directly led to new inquiries from potential investors and international business partners, opening up additional finance options for MiAlgae to scale its operations.