Case Study: Lost Shore Surf Resort drives record launch sales and media coverage with Perceptive Communicators

Lost Shore Surf Resort drives 50% of online sales from earned media with Perceptive Communicators

Lost Shore Surf Resort, a new inland surfing destination created from a disused quarry, faced the challenge of launching and establishing itself as a world-class adventure tourism venue. The resort tasked Perceptive Communicators with generating widespread excitement, securing significant media coverage, and driving sales for its opening.

Perceptive Communicators executed a multi-layered PR campaign that included a high-impact media launch event and strategic partnerships. The results were exceptional, generating 293 media features and helping the resort exceed its revenue target by 60%, with half of all online sales coming directly from earned media. The campaign also successfully established the resort as a premier destination and highlighted its social and economic impact.

Lost Shore Surf Resort