Case Study: Innovate UK boosts awareness of Innovation Accelerators with Perceptive Communicators

Innovate UK boosts Innovation Accelerator reach to 4.7M with Perceptive Communicators

Innovate UK, the UK government's innovation agency, faced the challenge of raising awareness for its £100 million Innovation Accelerators pilot programme at its halfway mark. They engaged Perceptive Communicators to deliver a compelling six-week PR and social media campaign to showcase the programme's game-changing innovation and demonstrate its early impact to key stakeholders.

Perceptive Communicators developed a targeted campaign using a suite of press releases, an opinion piece, and a hero video. This content was amplified through both organic and paid social media strategies on LinkedIn. The results were significant, generating 54 media pieces with an audience reach of 4.7 million and over 10,000 video plays. The campaign successfully heightened awareness of the programme's impact, garnered positive feedback from leadership, and engaged over 46,000 targeted LinkedIn users through paid efforts.

Innovate UK