Case Study: Glasgow City of Science and Innovation boosts Summit attendance with Perceptive Communicators

Glasgow City of Science and Innovation drives 1,200 registrations with Perceptive Communicators

Glasgow City of Science and Innovation approached Perceptive Communicators with the challenge of raising awareness for its annual CAN DO Innovation Summit. The goal was to attract sponsors, exhibitors, and attendees for the 2023 event, which was returning to an in-person format for the first time since the pandemic.

Perceptive Communicators implemented a strategy combining newsworthy PR outreach and a targeted paid LinkedIn campaign. The results were highly successful, generating 35 media pieces with a reach of over 9 million and a LinkedIn campaign that exceeded impressions and reach targets. The effort led to the event selling out early with over 1,200 registrations and more than 750 in-person attendees, significantly exceeding the customer's goals.

Glasgow City of Science and Innovation