Case Study: Discovery Park builds awareness and thought leadership with Perceptive Communicators

Discovery Park earns 142 pieces of coverage with Perceptive Communicators

Discovery Park, a science and technology park in the South East of England, needed to build its profile and become recognized as a key destination for science and tech companies. They engaged Perceptive Communicators, a PR agency, to maximize visibility and create awareness of their unique offering for startup and scaling businesses.

Perceptive Communicators implemented a PR strategy focused on telling the stories of the park's tenants and positioning its leadership as expert voices in the life science sector. The results for the first half of 2023 included 142 pieces of earned media coverage, an audience reach of 1.4 million, and 706 brand mentions. This significantly increased awareness of Discovery Park, established it as a key sector commentator, generated speaking opportunities, and grew interest in its facilities, with a government minister describing it as a "world class incubator."

Discovery Park