Case Study: Cruden Group achieves 300% sales uplift with Perceptive Communicators

Cruden Group drives 300% sales uplift with Perceptive Communicators

The Cruden Group, through its Queensberry Properties brand, engaged Perceptive Communicators to raise awareness and drive sales for its Waverley Square luxury apartment development in Edinburgh. The challenge was to effectively showcase the apartments and their prime location within the city's cultural hub to attract potential buyers.

Perceptive Communicators implemented a targeted micro-influencer campaign, partnering with a top-tier local influencer, My Little Edinburgh, during the Fringe Festival. The strategic campaign, which included partnerships with local businesses, resulted in a 300% uplift in sales, four apartment reservations, and significant increases in web traffic, delivering a brilliant return on investment for the client.

Cruden Group