Case Study: Cruden Group boosts brand awareness and sales enquiries with Perceptive Communicators

Cruden Group drives 211 media placements and 45% of sales enquiries with Perceptive Communicators

The Cruden Group, a major UK house builder, retained Perceptive Communicators to provide a comprehensive communications service. Their challenge was to position the entire Cruden Group as a market and thought leader, an employer of choice, and to achieve consistent corporate messaging across its various divisions and sister companies.

Perceptive Communicators implemented a strategic program encompassing PR, stakeholder engagement, crisis communication, and social media. This approach successfully generated significant media coverage, positioned Cruden as an award-winning industry commentator, and dramatically increased social media engagement. Most notably, the vendor's work drove approximately 45% of all new home sales enquiries directly from PR and social media activity, showcasing a substantial return on investment.

Cruden Group