Case Study: KNIP raises breast cancer funds with Percept Brand Design

Knip raises over $290k with Percept Brand Design

Knip, a charity focused on raising funds and awareness for breast cancer through hospitality events, engaged Percept for branding and communication design services. Their challenge was to build on the awareness of their existing events and establish a stronger, ownable brand identity for their cause.

Percept created the brand name KNIP by flipping the word 'pink' backwards, developing a complete brand identity and communication strategy that was both memorable and empowering. The solution included a clean logo, a vibrant color palette, and clever, cheeky messaging centered around the tagline "Nipping Cancer in the Butt." As a result, the KNIP campaign raised over $290,000 for the National Breast Cancer Foundation, which was nearly triple the amount raised in previous years.

Knip