Case Study: Insure&Go strengthens its corporate identity with Percept Brand Design

Insure&Go refreshes corporate identity with Percept in a cohesive brand system

Insure&Go, a travel insurance provider in Australia, partnered with the branding experts at Percept to transform its corporate identity. The challenge was to modernize its visual image and communication style to strengthen its market position and resonate authentically with its diverse customer base, which includes everyone from seniors to Gen Z.

Percept developed a comprehensive branding strategy centered on the themes of simplicity, authenticity, and inclusivity. The solution included a new brand mark, a purposeful color palette, travel-inspired graphic devices, and stencil typography. The result was a cohesive and mess-free corporate identity ecosystem that successfully positioned Insure&Go as the go-to provider for worry-free travel, inspiring confidence in modern travellers.

Insure&Go