Case Study: The Smarter Merchant lowers its cost of capital and scales SMB financing with Percent

How The Smarter Merchant Grew with Percent

The Smarter Merchant, a small and medium-sized business financing provider, needed to expand its capital sources and overcome the high costs and inefficiencies of traditional capital raising to support its growth. They turned to Percent's borrower platform, Percent for Borrowers, for a solution to access more flexible and competitive funding.

Percent helped the customer launch a short-term note program, raising an initial $1.5 million. This successful partnership led to 16 additional note programs, allowing The Smarter Merchant to grow its capital raise to $12.0 million and significantly lower its cost of capital by 250 basis points. Percent provided the efficient capital and flexibility the borrower needed to support a vastly greater number of small businesses.

Smarter

Aaron Cohen

Principal & CEO