Case Study: Magic Valley Mall grows tenant sales with Peppershock Media

Magic Valley Mall boosts November shop sales 6% with Peppershock Media

Magic Valley Mall, a brick-and-mortar retail center, faced industry-wide challenges in achieving growth as storefronts closed and foot traffic declined. To counter these downward trends, the mall partnered with vendor Peppershock Media to nurture its core audience of loyal shoppers and increase revenue for its tenants.

Peppershock Media implemented a comprehensive marketing mix combining traditional advertising with digital strategies. The solution included marketing automation via SharpSpring, engaging email campaigns, social media management, and promotional video production. This strategy delivered outstanding results, including a 6% growth in total shop sales for November 2018 over the prior year, with many individual stores seeing increases of 20% or more. The success of a video produced for tenant Buckle Youth was so significant that it was shared by the corporate office and led to the national expansion of the concept.

Magic Valley Mall