Pepperjam
14 Case Studies
A Pepperjam Case Study
RetailMeNot faced a challenge because the client was less promotional that year, making every placement critical; to deliver a more interactive experience and gather better consumer insights, Pepperjam tested RetailMeNot’s new "Showcase" placement for the campaign.
Pepperjam implemented the Showcase so consumers click “Show Products” to view client-selected featured items with original and sale prices displayed, and RetailMeNot provided detailed traffic and product breakdowns. The 3/19–3/25/2015 run produced $57,000 in revenue from 4,353 clicks and 258 orders (5.39% conversion), with a $200 average order value and a $5.48 ROI—results Pepperjam identified as strong engagement and a worthwhile placement for large or category-focused sales.