Case Study: PUMA achieves 18,442% YoY affiliate growth and captures 40% of Singles' Day revenue with Pepperjam

Puma puts their best foot forward And stays ahead of affiliate competition

PUMA, the global sports brand, needed to improve holiday performance in the Asian market—specifically to maximize Singles' Day results after a prior underperforming effort. Using Pepperjam's affiliate marketing program to optimize publisher relationships, PUMA focused on activating top Asian publishers, most notably Dealmoon, to expand reach and drive sales.

Pepperjam helped coordinate a publisher-led solution that gave Dealmoon exclusive early access and aggressive offers (40% off full-price plus an additional 20% off sale items), plus increased site exposure and mobile pushes. As a result, Dealmoon drove over 40% of PUMA's revenue on 11/9 (91% higher than competitors that day), placed three PUMA products in Dealmoon's top-10 clicked deals, and helped grow the Dealmoon–PUMA partnership 18,442% year-over-year—demonstrating Pepperjam's measurable impact on PUMA's affiliate performance.

Puma