Case Study: Knix achieves 83% affiliate revenue from content partners and rapid in-house program transition with Pepperjam

On their own terms From technology to in-sourcing support, leading D2C brand Knix sought the perfect affiliate solution to maximize the contribution from an underperforming channel

Knix, the direct‑to‑consumer underwear brand, faced an underperforming affiliate channel that relied heavily on coupon and loyalty partners and failed to deliver quality acquisitions or upper‑funnel awareness. To solve this, Knix partnered with Pepperjam and deployed Pepperjam’s Ascend™ platform and professional services to rework partner recruitment, commissioning, and program management.

Pepperjam used Ascend’s Discover partner identification, Pay Dynamic Commissioning, and an in‑sourcing blueprint to recruit diverse content partners, reward advocacy outside last‑click, and train Knix’s team to take program management in‑house within six months. The shift drove measurable impact: content sites (76.7%) and content syndication (17.3%) accounted for 89% of affiliate traffic in Q3 2019 and delivered over 83% of Knix’s total affiliate revenue (coupon sites 6.3%), while improving recruitment, retention, and long‑term program sustainability.

Knix

Jen Marvell

Director, Digital Marketing