Case Study: PartnerCentric surpasses affiliate sales targets—doubling site GMS with Pepperjam

Newly launched affiliate program helps large sneaker retailer shatter goals

PartnerCentric partnered with Pepperjam in fall 2016 to launch a new affiliate program for a large sneaker retailer and was tasked with an aggressive KPI: hit a targeted percentage of overall site sales each month through the end of 2016. They engaged Pepperjam’s agency partner services and platform features to help structure and scale the program.

Pepperjam recommended targeted publisher mixes while PartnerCentric added a global marketplace perspective; the team used a dedicated SKU strategy, focused on content and niche publishers, ran a communications/incentivization campaign, raised commissions and deployed Pepperjam’s Exclusive Codes feature for publisher control. The program beat expectations month-over-month (Oct target 2% → actual 3%; Nov 3% → 4%; Dec 5% → 10%) and was performing at 60% of the 2017 revenue goal as of April, demonstrating clear, measurable lift driven by Pepperjam’s solutions.

PartnerCentric