Case Study: Beautycounter achieves 2x revenue-generating partners and 13% affiliate revenue lift with Pepperjam's Ascend™ platform

DTC brand Beautycounter leverages Pepperjam's Ascend™ platform to diversify affiliate partners

Beautycounter, a direct-to-consumer beauty brand, faced the challenge of diversifying its affiliate partner base and increasing operating leverage. To move away from a legacy network and reduce reliance on last-click partners while improving customer lifetime value, Beautycounter migrated its affiliate program to Pepperjam’s Ascend™ platform in late 2019.

Pepperjam used Ascend™ (including its Discover partner acquisition tools) to automate partner discovery, recruitment, and optimization, enabling faster publisher expansion and targeted partner recruitment. The result: Beautycounter doubled the number of revenue-generating partners within five months of launch and achieved a 13% increase in affiliate revenue after adopting Pepperjam.

Beautycounter

Libby Strobel

Digital Marketing Manager