Case Study: Dooney & Bourke achieves nearly 200 one-day sales and 83% new-to-file customers with Pepperjam's Ebates Big Deal mobile campaign

Dooney & Bourke has partnering with top publishers in the bag

Dooney & Bourke, the American fashion accessories brand, wanted to use the affiliate channel to acquire new customers and reach a mobile audience. Working through the Pepperjam Network, Dooney & Bourke tested Ebates’ mobile "The Big Deal" promotion (powered by Ebates Checkout) as the channel and creative approach to drive a focused, mobile-first offer.

Pepperjam’s Account Strategist coordinated with Ebates and Dooney & Bourke to select the featured product, supply assets, and execute the in-app placement. The one-day mobile campaign sold nearly 200 units, delivered 83% new-to-file customers, and showed strong year-over-year performance—results that have Pepperjam, Ebates, and Dooney & Bourke planning future collaborations.

Dooney & Bourke