Case Study: prAna (sustainable clothing brand) achieves 52% new users and 79% forecast uplift with Pepperjam

Affiliate Success for the Sustainable Clothing Movement

Prana, the sustainable clothing brand, was hesitant to add affiliate marketing because of concerns about brand integrity and the potential for low-quality leads. To scale their content and loyalty partnerships without sacrificing standards, Prana launched a fully managed affiliate marketing program with Pepperjam in May 2016.

Pepperjam implemented a selective, transparency-focused affiliate strategy — choosing the right publishers, testing exclusive promo codes during holidays, increasing commission rates for loyalty sites, reinvesting via commission/flat-fee spends, and enforcing content review by Prana’s brand manager and copywriter. The program drove strong incremental results: an average of 52% new users through the channel, 79% above the H2 forecast, and a $24.51 return on investment, demonstrating Pepperjam’s ability to grow revenue and new customers while maintaining Prana’s brand standards.

Prana