Case Study: Rip Curl achieves streamlined sales operations and expanded B2B e‑commerce with Pepperi

Rip Curl Blends In-Person & Online Sales to Sustain Top-Line Growth

Rip Curl, a leading global surfwear and equipment brand, faced fragmented sales technology and operational complexity across its European business. With about 70 field sales reps using different devices, multiple seasonal catalogs, and the need to present localized prices, languages and currencies, IT and sales were burdened by many disparate providers and catalog lifecycles.

Rip Curl consolidated its rep app and B2B portal on a single cloud sales platform offering flexible pricing, language/promotion management and multiple seasonal catalogs by country, currency and sales terms, then rolled it out across European reps and stores. The change improved brand presentation and customer satisfaction, expanded reach through B2B e‑commerce, minimized administrative work for the European sales team, and let reps focus on strategic customers.

Rip Curl

Wilco Prins

CEO