Case Study: General Optical achieves more sales and less administrative work with Pepperi Mobile CRM

More sales and less administrative work with Pepperi Mobile CRM

General Optical (GenOp) is an Australian distributor of luxury and fashion eyewear brands (e.g., Calvin Klein, Fendi, Nike) selling to optometrists, specialty boutiques and department stores across Australia and New Zealand. With 20 brand-focused reps who often share the same customers, GenOp needed better collaboration, a holistic customer view, more effective in‑store selling tools, and reliable offline order-taking in remote areas.

Pepperi’s mobile CRM gave reps shared access to customer records (contacts, orders, returns, emails, visit reports, debts), fast product search and ordering, regional sales intelligence dashboards, and full offline functionality. The result was immediate ROI: increased sales and rep productivity, reduced administrative work, higher customer satisfaction, and a reorganization of the sales team toward a customer‑centric model.

General Optical

Jonathon Lewis

Managing Director