Case Study: Hallmark achieves mobile-first omnichannel B2B sales and merchandising with Pepperi

Hallmark Partners with Pepperi to Launch Mobile B2B Platform

Hallmark International, the greeting‑card company, needed to modernize and standardize IT for its international B2B field sales and merchandising teams across the UK, Central Europe and Australia. The company required a true mobile‑first, highly configurable, enterprise‑grade and secure sales suite that combined catalog order taking, account management and merchandising while supporting BYOD, and ran a rigorous six‑month pilot to find a vendor that met these stringent demands.

After the pilot Hallmark selected Pepperi, which delivered a single secure mobile platform that integrated merchandising and order taking, met Hallmark’s security and scalability requirements, and could be tailored to regional workflows. The rollout improved field productivity and effectiveness: reps gained easy access to CRM and back‑office data, increased on‑site customer engagement, and now run omnichannel sales across Hallmark’s international operations.

Hallmark

Carl Harrison

European IT Director