Case Study: Brammer achieves increased cross-selling and field sales efficiency with Pepperi

Brammer UK maximizes field sales with Pepperi, post acquisition of Buck & Hickman

Brammer Group, a leading pan‑European distributor of MRO products with 2,500 staff, 350+ locations and 700+ field sales reps serving 100,000+ customers, faced the challenge of integrating the sales forces and product ranges after acquiring Buck & Hickman. The company needed a sales automation solution to align reps who serve the same customers, enable effective cross‑selling and up‑selling, and segment customers by business potential.

Brammer deployed Pepperi, integrated with Kerridge and Microsoft Dynamics, to provide customer‑intelligence dashboards, shared customer records, mobile visit reporting and offline-capable activity planning. This delivered measurable results: increased cross‑ and up‑sell, better rep collaboration and planning, improved management visibility into sales activities, and enhanced brand image and salesforce motivation.

Brammer

Anthony Ward

Program Manager