Case Study: Bébé D'or achieves 30% sales growth and 40% more pharmacy orders with Pepperi

Birlik A.S. increased Bébé D’or sales by 30% using Pepperi’s merchandising and mobile sales solution

Bébé D'or (Birlik A.S.), a leading Turkish baby-products brand with about 120 employees and a 60-person field sales force, struggled to control sales routes and in-store merchandising at pharmacies and small PoS. Their reps used manual, fax-based order-taking that caused frequent errors and multi-day fulfillment delays, making new product introductions and campaign communication difficult.

By implementing Pepperi for route planning, mobile merchandising and e‑catalog order taking, Bébé D'or centralized management, standardized shelf displays via photo-based checks, and enabled real-time orders sent directly to wholesalers and shipping. The changes drove a 40% increase in pharmacy orders, roughly 30% higher orders per rep, eliminated ordering mistakes, reduced order-to-cash from about one week to two days, and tracked over 78,000 field visits in 2015.

Bébé D’or

Jack Levi

CEO