Case Study: Burson Group (Automotive Brands) achieves 30% trade-show sales lift and 75% faster order fulfillment with Pepperi

Automotive Brands sees trade show sales rocket by 30% and delivery times slashed by 75% with Pepperi

Automotive Brands, part of the Burson Group, is a leading Australian wholesaler distributing 640,000+ SKUs through 10 distribution centers and 250 franchise outlets. The company ran a biennial trade show where franchisees placed orders on paper—forcing a four-month manual order-entry and fulfillment cycle and leaving management and suppliers without real-time visibility into sales performance.

In eight weeks Automotive Brands deployed the Pepperi mobile sales app on tablets for 65 supplier reps, enabling electronic B2B ordering, immediate printed/electronic confirmations, and live sales visibility with no training required. The result: trade show sales rose 30% in 2015, order fulfillment time dropped from four months to three weeks (a 75% reduction), the shows moved to an annual cadence, and the 2018 two-day event generated a record $1.2M in orders.

Burson Group

Tom Purvis

Import Management