Case Study: Wilmington Trust boosts forecast visibility and media reach with Peppercomm

Wilmington Trust earns 1.4 billion impressions with Peppercomm

Wilmington Trust, the asset and wealth management arm of M&T Bank, faced the challenge of standing out in a crowded market with its annual Capital Markets Forecast. It sought to elevate the visibility of its investment team and create more meaningful engagement with its target audiences. The firm partnered with the vendor Peppercomm to address this challenge.

Peppercomm implemented a two-phase launch strategy that included a soft launch with a virtual media tour and a subsequent in-person media event. This approach secured significant media engagement, resulting in 27 articles in top-tier outlets and nine broadcast appearances, achieving nearly 1.4 billion impressions for Wilmington Trust.

Wilmington Trust