Case Study: Trivago stays top of mind during lockdown with Peppercomm

Trivago earns 575 placements and 1.9B uniques with Peppercomm

Trivago faced a significant challenge when global travel came to a near standstill, needing to stay top of mind with consumers who were grounded and not actively booking trips. The brand partnered with the vendor Peppercomm to find a way to spark conversation and maintain cultural relevance during the lockdown.

Peppercomm's solution was to conduct a national survey based on the provocative question of what people would give up to travel. The resulting data, which included a highly shareable finding that nearly 40% of respondents would give up sex, generated massive media coverage. This campaign secured 575 earned placements across 23 countries and over 200 broadcast mentions, achieving 1.9 billion unique impressions and a social reach of over 10 million for Trivago.

Trivago