Case Study: Torc achieves greater thought leadership and media visibility with Peppercomm

Torc earns 31.7 million impressions in 3 months with Peppercomm

Peppercomm partnered with TORC, a pioneer in autonomous trucking technology, to address its challenge of low brand recognition and media visibility despite its market leadership. The company lacked the thought leadership and earned media needed to showcase its role in shaping the future of autonomous transportation.

The solution implemented by Peppercomm was a multi-channel thought leadership program that began with the announcement of a new CEO. The vendor coordinated media interviews and developed a strategy combining executive profiling and newsjacking. This resulted in 21 thought leadership placements and 31.7 million impressions across 12 publications, successfully positioning six TORC experts as industry thought leaders.

TORC