Case Study: Saint-Gobain boosts U.S. brand awareness with Peppercomm

Saint-Gobain boosts aided awareness from 51% to 68% with Peppercomm

Saint-Gobain, a global materials company with a multi-billion dollar portfolio, faced low brand awareness in the United States. Many of its subsidiary brands were better known than the parent corporation. The challenge was to create a unifying brand platform to connect its sub-brands and clearly communicate its impact to U.S. audiences, culminating in a high-profile launch at the Greenbuild conference.

The vendor, Peppercomm, built a new brand from the ground up, developing the platform "Life’s Material Difference." They executed a fully integrated launch with a new visual system, employee training, and extensive marketing across Philadelphia. The results were significant: aided brand awareness rose from 51% to 68%, awareness of what the company does jumped from 0% to 35% after the conference, and 69% of attendees found the new tagline relevant to their work.

Saint-Gobain