Case Study: Outback Steakhouse boosts holiday visibility and sales with Peppercomm's Steakmas campaign

Outback Steakhouse earns 559 media placements with Peppercomm

Outback Steakhouse faced the challenge of standing out during the competitive November and December holiday season. They partnered with the vendor Peppercomm to increase brand visibility, engage guests, and drive traffic for their annual Steakmas campaign through limited-time menu items and holiday merchandise.

Peppercomm implemented an integrated communications strategy across earned, owned, and experiential channels. This included a multimedia news release and targeted media outreach, which generated 559 media placements reaching over 559 million people. The campaign also sparked significant social media engagement and helped drive increased customer visits and holiday sales for Outback.

Outback Steakhouse