Case Study: MoneyGram boosts global brand visibility with Peppercomm

MoneyGram boosts F1 visibility with Peppercomm through AP and Reuters coverage

Peppercomm partnered with MoneyGram to help the financial services company maximize its new title sponsorship of the Haas Formula 1 racing team. The challenge was to accelerate MoneyGram's global brand visibility, connect with new audiences, and reinforce its reputation for speed and innovation through a communications strategy that would generate sustained media awareness.

The solution involved an integrated communications program that included securing advance media exclusives, fan activations, and an ongoing earned media strategy. Peppercomm's efforts resulted in exclusive launch coverage in major outlets like The Associated Press and Reuters, followed by features in Adweek, Forbes, and Sports Illustrated. This successfully strengthened MoneyGram's brand visibility, established it as an innovative leader in fintech, and maximized the impact of its significant sponsorship investment.

MoneyGram