Case Study: LEVL achieves category leadership and 2 billion audience reach with Peppercomm

LEVL reaches 2 billion audience and 92% share of voice with Peppercomm

Peppercomm partnered with LEVL, a company that introduced a new category of product rooted in breath science and fat metabolism. The challenge was to establish credibility for this entirely new concept, educate media and consumers, and position LEVL as the category leader, all while breaking through the noise at CES 2016.

The solution implemented by Peppercomm involved a focused media and influencer strategy to simplify the complex science. This included embargoed briefings with key outlets and a live influencer engagement at CES. As a result, Peppercomm secured coverage in major outlets like USA Today and TIME, reaching an audience of 2 billion and helping LEVL achieve a 92 percent share of voice in the breath technology space.

LEVL