Case Study: Lehigh University strengthens campus crisis response with Peppercomm

Lehigh University strengthens crisis response in the 2024-2025 academic year with Peppercomm

Lehigh University faced the challenge of navigating heightened campus tensions and reputational risks following the War in Gaza. The institution needed to strengthen its ability to manage complex issues while upholding its commitment to neutrality, requiring a more proactive engagement strategy and a streamlined crisis management process. To address this, they engaged the vendor Peppercomm for strategic communications support.

Peppercomm partnered with Lehigh to build a comprehensive issues management framework, which included a crisis response rubric and a daily monitoring program. This solution enabled university leadership to rapidly assess threats and respond with greater speed and confidence. As a result, Peppercomm's support was instrumental in helping Lehigh manage a series of unexpected events during the 2024-2025 academic year, including cases of application fraud, controversial campus speakers, and responses to federal guidance.

Lehigh University