Case Study: HSBC boosts U.S. visibility with Peppercomm

HSBC earns 30+ media placements in 30 days with Peppercomm

HSBC, a global bank, faced a significant challenge with its lack of visibility in the U.S. market, particularly for its evolved focus on wealth management services for high-net-worth clients. To reintroduce its brand, HSBC partnered with the vendor Peppercomm to generate awareness and drive attendance for the openings of its new U.S. headquarters in New York City and a new office in Buffalo.

Peppercomm implemented a media relations solution, leveraging its relationships with financial, wealth, and local New York media. The agency broadened the narrative to include workplace and architecture reporters, positioning the new spaces as modern environments that reflected the bank's evolution. This strategy resulted in over 30 media articles and broadcast segments within 30 days, including coverage in major outlets like Reuters, CNBC, and the Financial Times, successfully reintroducing the HSBC brand to its target U.S. audiences.

HSBC