Case Study: D’Artagnan achieves 262 media placements and 1.7 billion potential reach with Peppercomm

D’Artagnan earns 262 media placements and 1.7 billion potential reach with Peppercomm

D’Artagnan, a sustainable meat purveyor, faced a critical challenge when the COVID-19 pandemic shut down restaurants, which had accounted for 75% of its business. Overnight, that revenue disappeared as it struggled to manage a massive 500% spike in e-commerce demand. The company engaged the public relations firm Peppercomm to help raise awareness of its pivot to direct-to-consumer sales.

Peppercomm implemented an aggressive media relations strategy targeting both business and consumer outlets. This solution successfully secured 262 media placements in major publications like the Wall Street Journal and Food & Wine. The campaign achieved a potential reach of over 1.7 billion readers, driving significant traffic to D’Artagnan's e-commerce site and supporting its successful business pivot.

D’Artagnan