Case Study: Binance drives 375K visits and 55K alarms with Peppercomm

Binance drives 375K visits and 2,222 NFT claims with Peppercomm

Binance, the world's largest crypto and blockchain infrastructure provider, faced the challenge of standing out during the 2022 Big Game, a major advertising event dominated by celebrity-endorsed commercials from other crypto companies. Partnering with the agency Peppercomm, their goal was to activate a campaign that encouraged consumers to educate themselves about crypto rather than trusting celebrity endorsements.

Peppercomm implemented a global campaign featuring high-profile influencers to promote a message of financial self-empowerment. The solution centered on the #CryptoCelebAlert initiative, which directed users to a website to claim NFTs and access educational content. This strategy secured major media coverage and resulted in significant measurable impact, including 375,000 website visitors and 55,000 user interactions.

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