Case Study: AXA Investment Managers elevates its ESG voice in the Americas with Peppercomm

AXA Investment Managers secures Wall Street Journal ESG editorial and Bloomberg coverage with Peppercomm

AXA Investment Managers, a global firm with $1 trillion in assets under management, faced the challenge of differentiating its deep ESG and thematic investing expertise amid increasing competition from peers. To elevate its voice and thought leadership in the Americas, the firm partnered with the communications agency Peppercomm.

Peppercomm implemented a multi-pronged communications strategy that involved refining spokespeople's messaging and executing targeted media outreach. This solution successfully secured AXA IM media opportunities with top-tier outlets, including an editorial board meeting with the Wall Street Journal and coverage in Business Insider, Quartz, and Bloomberg during the peak of the vaccine conversation.

AXA Investment Managers