Case Study: Over Under boosts app revenue and customer loyalty with Pepper

Over Under - Customer Case Study

Over Under, a collection of London-based coffee shops, faced operational challenges due to the small size of their locations, which led to chaotic workflows and customer congestion during busy periods. To get more customers through the door efficiently and improve the staff environment, they partnered with Pepper to implement a mobile ordering and loyalty app.

The app solution from Pepper streamlined the ordering journey, allowing customers to order ahead for pickup and freeing staff to focus on drink preparation. This led to a significant operational improvement and strong customer adoption, with the app now accounting for 13.5% of all transactions and up to 20% at some stores. The app also became a key marketing tool, helping to drive engagement with over 900 active monthly users who visit an average of five times per month, making them Over Under's most loyal customer base.

Over Under

Natalie Johnston

Marketing Manager