Case Study: Ideal Collection boosts app sales and customer loyalty with Pepper

Ideal Collection - Customer Case Study

Ideal Collection, a group of hospitality venues, sought to replace their old card loyalty scheme with a digital solution. They needed a way to integrate with their current till system and offer customers features like mobile ordering and payment. They partnered with Pepper to implement their app-based solution.

Using Pepper's platform, Ideal Collection launched an app for ordering, payments, and a digital loyalty program. The results included an average of £2.54 more spent per transaction via the app, with 16% of total sales coming through it. The app also became a powerful marketing tool, successfully running promotions that brought back previous customers and engaged their base of over 1,600 active users.

Ideal Collection

Oliver Weeks

Managing Director