Case Study: TmaxSoft refreshes its global brand and boosts market awareness with Pepper Group

A Pepper Group Case Study

TmaxSoft boosts global presence across 20 countries with Pepper Group

TmaxSoft, a global software innovator, partnered with Pepper Group to refresh its brand and boost global awareness after moving its headquarters to Chicago. The 20-year-old company needed to define its global brand and go-to-market strategy, which required bringing its new corporate identity to life through its primary marketing channels.

Pepper Group developed a new corporate website to establish TmaxSoft's graphic identity and new brand messaging. The solution also included redesigned company collateral and a company overview video. The result was an interactive website with animations demonstrating TmaxSoft's unique approach and a dynamic Insights section that serves relevant content to visitors throughout the site to aid their buying process.


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