Case Study: TIGRIS launches a standout water management brand with Pepper Group

Tigris makes a remarkable debut at NALMS with Pepper Group

Pepper Group partnered with Tigris, a new platform company in the surface water management sector, to launch its brand. The challenge was to create a distinctive brand that would stand out in a crowded market, resonate with a diverse client base from homeowners associations to Fortune 500 corporations, and convey a strong commitment to environmental responsibility, all on a tight timeline for a major trade show debut.

The solution involved Pepper Group developing a comprehensive brand strategy, including naming, brand identity, and messaging centered on the tagline “Where Waters Thrive.” They created vibrant designs for the website, trade show materials, and sales collateral to ensure a cohesive launch. As a result, Tigris made a highly successful debut, becoming one of the most talked-about exhibitors at the event and establishing itself as a premier industry leader, leading to continued expansion through both acquisitions and organic growth in its first year.

Tigris