Case Study: Roofing Corp of America launches Roof Advantage 360 with Pepper Group

Roofing Corp of America launches Roof Advantage 360 in less than six months with Pepper Group

Pepper Group partnered with Roofing Corp of America (RCA), a major commercial roofing contractor, to develop and launch a new nationwide service offering. The challenge was to create a comprehensive program, requiring strategic development, messaging, and the simultaneous execution of multiple marketing initiatives.

Using their Revenue Tower framework, Pepper Group developed the service's name, RoofAdvantage 360, its identity, and a suite of integrated marketing materials. The solution was brought to market in under six months, resulting in a complete program including an optimized website and sales tools to support RCA's continued growth trajectory.

Roofing Corp of America (rca)