Case Study: Robertshaw improves website navigation and product discovery with Pepper Group

Robertshaw launches a new website after 125 years with Pepper Group

Robertshaw, a global appliance component manufacturer, faced the challenge of an outdated and disorganized website that made it difficult for customers to find products and information. They needed a site revamp to improve user experience, support both OEM and aftermarket audiences, and better communicate their brand message of innovation. They partnered with Pepper Group for a comprehensive solution involving brand messaging, design, SEO, and website development.

Pepper Group created a new website focused on the theme "Innovation Drives Everything We Do," which improved the site's organization, user experience, and search functionality. Key features included a robust parts catalog search tool, a cross-competitor reference, and a global distributor locator. The new site was a resounding success with Robertshaw's employees, stakeholders, and customers, successfully meeting its functional, technical, and brand goals.

Robertshaw