Case Study: Robertshaw boosts OEM engagement with Pepper Group's eBook and LinkedIn campaign

Robertshaw drives 2,500 downloads in 4 months with Pepper Group

Pepper Group partnered with Robertshaw, a global leader in flow control technologies, to address a communication challenge. Robertshaw needed a compelling way to explain its innovative solutions for the indoor air pollution concerns surrounding gas stoves to its customers.

The solution from Pepper Group involved creating an eBook and a sales presentation deck based on in-depth research. These materials were promoted through a targeted LinkedIn campaign. The results were highly successful, with the sales deck proving valuable and the LinkedIn ads achieving a 0.85% click-through rate, generating 2,500 downloads from the manufacturing industry within four months.

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