Case Study: Parasol Medical strengthens its brand and expands product visibility with Pepper Group website design

Parasol Medical launches one corporate site and first microsite with Pepper Group

Parasol Medical, a premier developer of specialty medical devices, faced a challenge in unifying its expanding portfolio of brands and product lines under a single corporate online identity. They turned to Pepper Group for a solution that required a website to establish their brand credibility while maintaining individual brand identities, all built for future growth.

Pepper Group implemented a strategy featuring a main corporate website linked to a series of templated microsites for each product brand. This solution provided a unique look for each line while ensuring it felt part of the overall family. The new setup allows Parasol Medical to improve organic search rankings, cross-sell products, and easily maintain and build out the site as they develop new solutions.

Parasol Medical