Case Study: Oakwood Contractors strengthens its brand and wins more attention with Pepper Group’s website and direct mail campaign

Oakwood Contractors boosts RFP follow-up with Pepper Group’s website and direct mailer

Pepper Group worked with Oakwood Contractors, a commercial contractor specializing in carpentry and millwork installations for major Chicago projects. The challenge was to more effectively communicate the company's differentiators and key messages to its audience, particularly within the constraints of the RFP bidding process where there was little room to tell its story.

The solution implemented by Pepper Group began with a thorough Brand Review to define the strategy. This led to the development of a sophisticated new website and a bold direct mail campaign sent to general contractors after bid submission. Pepper Group also created an email newsletter to highlight projects and nurture relationships. With its new brand identity and the extra attention gained on its RFPs, Oakwood Contractors is now positioned to stand out from its competitors.

Oakwood Contractors