Case Study: North Shore Country Day School boosts enrollment with Pepper Group's digital campaign

North Shore Country Day School boosts enrollment 23.6% with Pepper Group

North Shore Country Day School, a JK-12 private school in the Chicagoland area, faced the challenge of standing out in a highly competitive market to attract and retain students amidst declining private school enrollment. To address this, they partnered with Pepper Group for digital advertising and SEO services to boost their digital presence and drive enrollment for the 2024 academic year.

Pepper Group implemented a comprehensive digital strategy that included a technical SEO audit, content optimization, and targeted digital advertising campaigns on Google and Meta platforms. These efforts resulted in a 61% increase in web traffic, 2.9 million ad impressions, and a click-through rate 45% above benchmark. Most importantly, the campaign led to a 40.2% increase in Open House registrations and a 23.6% rise in newly enrolled students for the school year.

North Shore Country Day School