Case Study: Navistar attracts engineering talent with Pepper Group's talent marketing and trade show materials

Navistar builds engineering talent marketing microsite in 2 weeks with Pepper Group

Navistar faced a challenge in recruiting engineering talent during a company relocation and industry-wide shortage. They engaged Pepper Group to help position them as the top employer of choice for both new and experienced engineers.

Pepper Group developed targeted marketing themes and created materials for trade shows and brochures. The solution included driving candidates to a dedicated microsite that efficiently addressed key topics and allowed for job searches. The vendor also provided a college resource center for easy access to recruiting content.

Navistar