Case Study: MSCI boosts infrastructure advocacy with Pepper Group’s Build Now campaign

MSCI launches Build Now advocacy campaign with Pepper Group to address U.S. infrastructure’s D+ grade

The customer, MSCI, a top trade association for the metals industry, faced the challenge of increasing awareness for substantial infrastructure investment in North America, given that U.S. infrastructure received a D+ grade. Pepper Group was engaged to develop a solution using social media, market research, and website development services.

Pepper Group developed the "Build Now" advocacy campaign, which included a strategic narrative, a new microsite, and a graphic identity. The solution launched a social media movement encouraging stories with the hashtag #letsbuildnow, which were then curated on the site. As a result, Pepper Group successfully launched the campaign to grow a movement, with ongoing communications and marketing to continue the conversation.

MSCI