Case Study: Kensing launches a new standalone brand and website with Pepper Group

Kensing launches its new company in 4 months with Pepper Group

Kensing, a newly acquired chemical manufacturing company, faced the challenge of rapidly establishing its own identity after being carved out from BASF by One Rock Capital Partners. With only four months to launch, they needed to develop a completely new brand and website. They engaged Pepper Group for services including brand messaging, design, and website development to build their new story from the ground up.

Pepper Group conducted extensive research and interviews to create the Kensing name, brand messaging, and a comprehensive new look and feel. This included a new logo, website, customer portal, signage, and sales collateral. The result was the successful launch of Kensing as an independent company on June 1, complete with a new website to tell its brand story and a functional customer portal. The vendor helped ensure a seamless transition for all employees and existing customers.

Kensing