Case Study: Kensing achieves global market leadership with Pepper Group

Kensing grows organic search traffic 34% with Pepper Group

Kensing, a manufacturing facility acquired by a private equity firm, faced the immense challenge of launching a new standalone entity with no name, no marketing staff, and an aggressive four-month deadline. To accomplish this, they selected Pepper Group as their partner to provide a comprehensive suite of services including market research, branding, marketing strategy, and website development.

Pepper Group developed the Kensing name and brand identity, then executed a full launch with a new website, sales materials, and facility signage. This solution led to Kensing becoming the #1 global manufacturer in its category within three years. Measurable results for the customer included 16,000 annual website views, a 34% annual growth in organic traffic, and a 5.81% CTR on targeted search ads. Pepper Group supported this growth with ongoing digital and trade show marketing efforts.

Kensing